Hikoki hitachi. HiKOKI Powertools Direct

HiKOKI Powertools Direct

hikoki hitachi

Clearly we are at the bottom writing stories about the ballers at the top making the moves, so what do we know. Rebranding is a big deal and not an easy task to do successfully, 3, 5, 10 years from now people will still be trying to replace a part or get new batteries for their Hitachi and have trouble. Which make us real wonder why the spliting of a brand into 2 Brands? Clearly there are lots of factors here, some of which we as consumers can see, others we probably will never know. Simultaneous to the rebranding efforts, the company is establishing a subsidiary as its European headquarters called Koki Holdings Europe GmbH in the suburbs of Dusseldorf, Germany, to reflect the strategic importance of the European market. Maybe this is just a step towards one awesome brand a few years from now or maybe they do something smart with the multiple separate brands.

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Hitachi to HiKOKI

hikoki hitachi

Global brands are recognizing this and moving toward standardization or names, models and brand messages. The new corporate name, Koki Holdings Co. Typically successful brands like Hitachi would never change the name but for obvious reasons it has to happen. The name changes are in line with the company's ambitious international growth strategy, aimed at ensuring sustainable growth while expanding business in the nearly 100 countries in Hitachi Koki's global network. . All that being said we are very excited for what comes next for these brands. The brand Hitachi is a huge corporate conglomerate with power plants, trains, computers and tools was only a small part of the overall company.

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Hitachi Koki Announces Brand Name Change to

hikoki hitachi

We are confident we can take our business to the next level with the support of all our employees and partners worldwide, and the revamping of the brand name is the first step to making this possible. The internet is a wonderful thing, we can watch tool reviews on YouTube from thousands of miles away and comment right alongside people in other countries who maybe even speak different languages. We look forward to continuing to build a brand that exceeds the expectations of discerning customers around the world. The subsidiary will commence operations in November 2017, and will serve to carry out the parent company's activities in Europe, aiming to be closer to its customers to facilitate faster decision-making in managing their needs. Through the new partnership, Koki Holdings is streamlining operations and accelerating investment in organic development and acquisitions to enhance its global businesses as a worldwide leading manufacturer. Click the below link to view an at-a-glance chart of the name and logo changes. However easier said than done when one company is in Japan and another in German, both with strong presence all over the globe.

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Hitachi to HiKOKI

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Hitachi Koki Announces Brand Name Change to

hikoki hitachi

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Hitachi Koki Announces Brand Name Change to

hikoki hitachi

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My HiKOKI (previously Hitachi) cordless tools

hikoki hitachi

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